Our Philosophy

Arriving in Australia from cosmopolitan London, Janine Earl, company founder and owner, longed to create to a retreat that women could refresh, revitalise and experience a touch of glamour on-the-go, with champagne in hand of course. This lead to the creation of Pure Chica in 2008, bringing an unparalleled experience to corporate events and private parties in Australia. Our aim was to provide a luxurious and fun, on-the-spot pampering service, in a beautiful and stylish setting, located exactly when and where women needed it most!

Pure Chica now provide an exclusive pampering and powder room service to events, weddings and private parties across Australia, giving women an unforgettable experience that is talked about long after the party is over.

Pure Chica Our Founder Janine Earl

Our Founder

With over 12 years’ experience in marketing and events management, across a number of industries in both the UK and Australia, Janine’s professionalism and understanding of what makes a glamorous and memorable experience means that you’re in capable hands.

Every event is unique and Janine goes above and beyond to ensure that the services are tailored to each occasion and clientele, aiming always to surprise and delight anyone who enters Pure Chica.

Our Artists